My natural is dope! What’s not to like about a brand that encourages us to appreciate not only our own beauty but the beauty in others. Ilia Nicko, the mind behind this lifestyle brand wants us all to embrace who we are and were created to become. Whether your hair is natural, permed or dyed, your natural is dope because it’s more than hair. It’s deeper than your shape, size, color or height. NaturalIsDope is a collection of shirts and sweatshirts with positive messages for men and women. I bought the plain Natural is Dope v-neck tee in black but even the XS is too big for me so keep that in mind when ordering. There is both a women and unisex size chart but that doesn’t quite help when you’re ordering as the item doesn’t refer to a specific chart. Independent brands can’t survive without support and if you like what you see then be DOPE on purpose. Read more about the concept behind the line and purchase your dope gear here. Support small businesses!